This report examines social development in Jordan with respect to childhood education and literacy. The survey presented examines the status of children’s literature and encouraging reading in Jordan. The report assesses the promotion of children’s literature in Jordan through various axes;; including the quality and prevalence of libraries;; the effectiveness of policies;; and the existence of civil institutions active in the field of children’s literature. The report also identifies various trends with respect to children’s literature through concentrated discussion groups with families;; teachers;; children;; and writers of children’s literature.

The report presents the findings of a desktop survey conducted to review gender studies in Jordan with an overall goal of the survey as to ensure that gender is adequately addressed throughout project research;; analysis and activities of the Public Action for Water;; Energy and Environment Project (PAP). Under the PAP mandate to encourage water and energy conservation and to support behavior change towards more conservation and efficient practices both at the household level and in the commercial;; industrial and civil society arenas using social marketing behavioral methods;; the report is based on a gender desktop review of existing research on gender and natural resource management in Jordan. It capitalizes on the growing body of research on gender across sectors in Jordan including natural resource management;; to apply and adapt the findings to the PAP project activities. The report concludes with recommendations for the PAP projects such as donor collaboration;; improvement of women’s knowledge of water and energy saving methods;; engagement and creation of women’s participation to promote and support opportunities for small;; women-owned business promoting water and energy saving technologies and promotion of alternative technologies.

The report aims to understand the outlook of Jordanians;; the key determinants of behavioral change in search for “drivers” that can be used in programs promoting conservation of water or energy and reduction of solid waste. This research was conducted as part of the Public Action for Water;; Energy and Environment Project (PAP);; which aims to encourage water and energy conservation and to support behavior change towards more conservation and efficient practices both at the household level and in the commercial;; industrial and civil society arenas using social marketing behavioral methods. It is based on the qualitative research that focuses on identifying people’s motivations;; needs and desires to help formulating social marketing programs and developing adaptive capacity in individuals and groups. Some of the key questions of the qualitative research include “What are the current coping behaviors and attitudes (psychological;; social;; etc …) of the Jordanian public (disaggregated by gender;; age;; geography and income) in the face of limited water availability and high prices for energy?;; What anticipated consequences may the Government face if stricter scenarios were imposed on water and energy? The report recommends the Ministry of Education to cooperate and introduce regular classes that focus on showing youth the direct impact of water;; energy and environment on their lives and raise awareness and consciousness of children regarding their role in the environment and influence it in a positive way.