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الصفحة الرئيسية

marketing

سعياً للتصدي لآثار فيروس كورونا، تقدّم الشركات للجمهور عدة رسائل مجدية على الصعيد الاجتماعي. من المهم أن تتجنب هذه الرسائل القوالب النمطية الضارة وأن تهدف إلى وصف تصورات جنسانية إيجابية ومتقدمة.

بحوث و تقارير

يتناول هذا التقرير نتائج تقييم الأثر لمشروع "تمكين النساء في محافظة الطفيلة لمناصرة قضايا النوع الاجتماعي والمشاركة المدنية"، والذي يسعى إلى تعزيز المشاركة المدنية للنساء في الطفيلة من خلال إنشاء

The tourism sector assessment report examines critical questions related to Jordan's best opportunity areas for tourism development growth that will result in increasing tourism receipts;; private-sector investment in tourism;; and tourism-related employment. The report identifies global trends;; best practices;; and benchmarks shaping tourism demand and competitiveness. It also suggests approaches for expanding tourism in key Jordan governorates and secondary destination in ways that benefit local communities. According to the assessment;; Jordan is well-positioned to move from a regional;; multi-country tourist destination to a stand-alone destination with a portfolio of tourism products with year-round appeal for foreign and domestic visitors;; and this will require a long-term commitment from both public and private stakeholders. It suggests collaboration between Jordan's government and private sector;; localized and inclusive economic development implementation strategies and increase in the supply of skilled tourism workforce professionals.

يهدف هذا المسح والذي نفذ لأول مرة في الأردن إلى التعرف على أوضاع قطاع العمل غير المنظم في مناطق أمانة عمان الكبرى;; والتعرف على المشاركة الاقتصادية للمراة من خلال الوقوف على أهم الأسباب التي تدفعها للعمل في مثل هذا القطاع. وكما يهدف إلى تعزيز دور المرأة الأردنية في سوق العمل. ومن جهة أخرى يقدم التقرير أهم الخصائص الرئيسية لمجتمع العينة بالاضافة إلى النتائج الأولية الرئيسية للمسح المتعلقة بالمشتغلين.

This report examines social development in Jordan with respect to childhood education and literacy. The survey presented examines the status of children’s literature and encouraging reading in Jordan. The report assesses the promotion of children’s literature in Jordan through various axes;; including the quality and prevalence of libraries;; the effectiveness of policies;; and the existence of civil institutions active in the field of children’s literature. The report also identifies various trends with respect to children’s literature through concentrated discussion groups with families;; teachers;; children;; and writers of children’s literature.

The report presents the findings of a desktop survey conducted to review gender studies in Jordan with an overall goal of the survey as to ensure that gender is adequately addressed throughout project research;; analysis and activities of the Public Action for Water;; Energy and Environment Project (PAP). Under the PAP mandate to encourage water and energy conservation and to support behavior change towards more conservation and efficient practices both at the household level and in the commercial;; industrial and civil society arenas using social marketing behavioral methods;; the report is based on a gender desktop review of existing research on gender and natural resource management in Jordan. It capitalizes on the growing body of research on gender across sectors in Jordan including natural resource management;; to apply and adapt the findings to the PAP project activities. The report concludes with recommendations for the PAP projects such as donor collaboration;; improvement of women’s knowledge of water and energy saving methods;; engagement and creation of women’s participation to promote and support opportunities for small;; women-owned business promoting water and energy saving technologies and promotion of alternative technologies.

The report aims to understand the outlook of Jordanians;; the key determinants of behavioral change in search for “drivers” that can be used in programs promoting conservation of water or energy and reduction of solid waste. This research was conducted as part of the Public Action for Water;; Energy and Environment Project (PAP);; which aims to encourage water and energy conservation and to support behavior change towards more conservation and efficient practices both at the household level and in the commercial;; industrial and civil society arenas using social marketing behavioral methods. It is based on the qualitative research that focuses on identifying people’s motivations;; needs and desires to help formulating social marketing programs and developing adaptive capacity in individuals and groups. Some of the key questions of the qualitative research include “What are the current coping behaviors and attitudes (psychological;; social;; etc …) of the Jordanian public (disaggregated by gender;; age;; geography and income) in the face of limited water availability and high prices for energy?;; What anticipated consequences may the Government face if stricter scenarios were imposed on water and energy? The report recommends the Ministry of Education to cooperate and introduce regular classes that focus on showing youth the direct impact of water;; energy and environment on their lives and raise awareness and consciousness of children regarding their role in the environment and influence it in a positive way.

The report aims to determine public attitudes towards water and energy utilities and assess public perception of Disi water;; scheduled to begin serving Amman residents in 2012. It is based on an omnibus survey;; structured;; quantitative and in-person interviews with 1000 respondents representing adult males and females across the twelve governorates of Jordan. This research is part of the was conducted as part of the Public Action in Water;; Energy;; and Environmental Project to initiate and establish clear and identifiable behavioral changes amongst the Jordanian public and decision-makers;; to lead to increased efficiency in the use of water and energy;; and to improve solid waste handling practices. The findings of the survey show that while a majority of respondents could correctly identify their water provider;; nearly a quarter could not and more than half of the respondents believe they are paying water rates that are unreasonable for the quality of water service they receive. The report confirm that the customer experience with both water and electrical utility companies can be improved and increasing awareness of the sound quality of the Disi water would support the public perceptions to continue to shift in a positive direction.

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