The tourism sector assessment report examines critical questions related to Jordan's best opportunity areas for tourism development growth that will result in increasing tourism receipts;; private-sector investment in tourism;; and tourism-related employment. The report identifies global trends;; best practices;; and benchmarks shaping tourism demand and competitiveness. It also suggests approaches for expanding tourism in key Jordan governorates and secondary destination in ways that benefit local communities. According to the assessment;; Jordan is well-positioned to move from a regional;; multi-country tourist destination to a stand-alone destination with a portfolio of tourism products with year-round appeal for foreign and domestic visitors;; and this will require a long-term commitment from both public and private stakeholders. It suggests collaboration between Jordan's government and private sector;; localized and inclusive economic development implementation strategies and increase in the supply of skilled tourism workforce professionals.

The report is based on the outreach and communication survey of USAID and other donors' efforts. It is part of the Public Action Project;; which supports USAID's technical and policy investments in the Jordanian water and energy sectors and specific initiatives in the environment. The survey was designed to report on past;; current and planned donor efforts in relation to water;; energy and solid waste management – with the main focus on water sector. It is intended to help the PAP team to design communication strategies and specific behavior change campaigns by building on lessons learned from outreach efforts. The report is based on the survey consisting of 39 open-ended interviews with donor officials and managers of donor-funded projects;; and it includes analysis and recommendations on coordination with current and planned donor projects. The report recommends improvement in coordination through development of national communication strategies;; assistance in water and energy sectors to establish trust and credibility with their customers;; reduction and streamlining of programs targeting schoolchildren;; and setting up of priority areas for change through technical assessment in water and energy.