يهدف هذا التقرير الذي نشرته لجنة الأمم المتحدة الاقتصادية والاجتماعية لغربي آسيا إلى قياس حجم الطبقة الوسطى في المنطقة ودورها في عمليات التنمية في المستقبل. يقيس هذا التقرير حجم الطبقة الوسطى العربية

The report is based on the findings of the survey that was designed to review NGO/CBO experience in communication/outreach and assess the capability of individual staff in the relevant NGOS and CBOs. The primary goal of the project is to institutionalize social marketing practices in NGOs and CBOs;; because organizations in the forefront of development depend on their ability to reach target groups and remove barriers to change. The research was conducted as part of the Public Action in Water;; Energy;; and Environmental Project to initiate and establish clear and identifiable behavioral changes amongst the Jordanian public and decision-makers;; to lead to increased efficiency in the use of water and energy;; and to improve solid waste handling practices. The main findings of the research identify sources of funds and grants of the NGOs;; their major activities and partnerships. The report also suggests training for successful fundraising;; social marketing and media campaigns for the NGOs and continued surveys and interviews of the NGOs.

The report is based on the outreach and communication survey of USAID and other donors' efforts. It is part of the Public Action Project;; which supports USAID's technical and policy investments in the Jordanian water and energy sectors and specific initiatives in the environment. The survey was designed to report on past;; current and planned donor efforts in relation to water;; energy and solid waste management – with the main focus on water sector. It is intended to help the PAP team to design communication strategies and specific behavior change campaigns by building on lessons learned from outreach efforts. The report is based on the survey consisting of 39 open-ended interviews with donor officials and managers of donor-funded projects;; and it includes analysis and recommendations on coordination with current and planned donor projects. The report recommends improvement in coordination through development of national communication strategies;; assistance in water and energy sectors to establish trust and credibility with their customers;; reduction and streamlining of programs targeting schoolchildren;; and setting up of priority areas for change through technical assessment in water and energy.