The final report is the product of the Jordan Tourism Development Project, which is a three-year project that operated from August 2005 to August 2008. The Project worked closely with government stakeholders, particularly the Ministry of Tourism and Antiquities and Department of Antiquities, along with the private sector, local communities and the tourism industry to help develop Jordan's tourism industry. As part of the project, the USAID/Jordan's primary aim was to develop Jordan's key tourism institutions and improve the institutional environment to better facilitate tourism development. The project also worked to change perceptions of the industry through a nationwide campaign that entailed workshops, training sessions and delivering key messages by distributing brochures, flyers and posters. According to the report, the work of the USAID/ Jordan Tourism Development Project has created strong momentum among the government and private sectors, as well as communities, for positive development of tourism in Jordan, leaving much scope for further development of the country's tourism sector to bring Jordan closer to operating a full-fledged tourism industry that attracts increasing numbers of tourists and effectively meets their growing demands. The report also finds several areas that still need improvement such as the awareness of the importance of tourism to Jordan, marketing and recruitment for tourism institutions and standards of tourism accommodation.