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This report provides an assessment of the Millennium Development Goals;; laid out by the UN Millennium Declaration. The UN Millennium Declaration was adopted in September of 2000 as a commitment on the part of the world's leading nations to reduce poverty;; improve health and promote peace;; human rights;; and environmental sustainability. The Millennium Development Goals are specific;; measurable targets that aim to reduce extreme global poverty by the year 2015. This report analyzes the challenges and barriers to meeting these goals as of 2003;; examining the successes and failures of various nations and the gaps that exist between regions and countries with regards to economic growth and human development. This report then examines the successes and failures of public and private policies with regards to hunger;; health;; water and sanitation;; education;; and environmental sustainability. This report also analyzes the participation of civil society throughout the world and the mobilization of grassroots support for the various human development goals. Finally;; this report presents a number of recommendations on what countries can do to best support these goals.

The report aims to understand the outlook of Jordanians;; the key determinants of behavioral change in search for “drivers” that can be used in programs promoting conservation of water or energy and reduction of solid waste. This research was conducted as part of the Public Action for Water;; Energy and Environment Project (PAP);; which aims to encourage water and energy conservation and to support behavior change towards more conservation and efficient practices both at the household level and in the commercial;; industrial and civil society arenas using social marketing behavioral methods. It is based on the qualitative research that focuses on identifying people’s motivations;; needs and desires to help formulating social marketing programs and developing adaptive capacity in individuals and groups. Some of the key questions of the qualitative research include “What are the current coping behaviors and attitudes (psychological;; social;; etc …) of the Jordanian public (disaggregated by gender;; age;; geography and income) in the face of limited water availability and high prices for energy?;; What anticipated consequences may the Government face if stricter scenarios were imposed on water and energy? The report recommends the Ministry of Education to cooperate and introduce regular classes that focus on showing youth the direct impact of water;; energy and environment on their lives and raise awareness and consciousness of children regarding their role in the environment and influence it in a positive way.

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