The report aims to understand the outlook of Jordanians;; the key determinants of behavioral change in search for “drivers” that can be used in programs promoting conservation of water or energy and reduction of solid waste. This research was conducted as part of the Public Action for Water;; Energy and Environment Project (PAP);; which aims to encourage water and energy conservation and to support behavior change towards more conservation and efficient practices both at the household level and in the commercial;; industrial and civil society arenas using social marketing behavioral methods. It is based on the qualitative research that focuses on identifying people’s motivations;; needs and desires to help formulating social marketing programs and developing adaptive capacity in individuals and groups. Some of the key questions of the qualitative research include “What are the current coping behaviors and attitudes (psychological;; social;; etc …) of the Jordanian public (disaggregated by gender;; age;; geography and income) in the face of limited water availability and high prices for energy?;; What anticipated consequences may the Government face if stricter scenarios were imposed on water and energy? The report recommends the Ministry of Education to cooperate and introduce regular classes that focus on showing youth the direct impact of water;; energy and environment on their lives and raise awareness and consciousness of children regarding their role in the environment and influence it in a positive way.

The report studies the formal and informal waste streams in Jordan as well as the public behaviors and attitudes that influence them. The study gives a specific emphasis to discovering the “drivers” of these practices as well as barriers to change and aims to locate examples of model behavior that already exists in Jordan so that they can be encouraged and duplicated. It investigates and assesses the four areas – the general attitudes of the Jordanian population towards waste and waste disposal;; informal waste reclamation sector in Jordan;; stream of recyclable material and the formal sanitation and waste management system of Amman and Aqaba. This research was conducted as part of the Public Action for Water;; Energy and Environment Project (PAP);; which aims to encourage water and energy conservation and to support behavior change towards more conservation and efficient practices both at the household level and in the commercial;; industrial and civil society arenas using social marketing behavioral methods. The study finds that there were high levels of awareness and concern about issues such as littering and recycling but it also concludes that the lack of concern amongst the broader public was cited as one principal reasons that people were not taking action. It calls for a quantitative research to confirm Jordanian attitudes on environmental issues.