Defining the goal as improved prosperity;; accountability and equality for a stable;; democratic Jordan;; the strategy report highlights a long-standing partnership between Jordan and the United States. Amidst a number of challenges;; Jordan continues to play a strategic ally in the region and therefore;; the report stresses the importance of assisting Jordan in carrying out its stated commitment to broad-based political and economic reforms. The three development objectives are 1. Broad-based;; inclusive economic development accelerated;; 2. Democratic accountability strengthened;; and 3. Essential services to the public improved;; with a special development objective of gender equality and female empowerment enhanced. According to the report;; the key theme of the strategy is complementing support for Jordanian-led structural reform with grassroots activities of more visible and more directly “felt” people-level impact. The development objectives find specific areas of focus that need the USAID investments and support.

The report is based on the study designed to conduct a communications assessment of Aqaba Water Company;; one of the key water utilities in Jordan and to examine how its communications department collaborates with other areas of the organization. As part of the Public Action for Water;; Energy and Environment Project (PAP);; a public education and behavior change communication program developed to support USAID’s technical and policy investments in the Jordanian water and energy sectors;; the report finds that the effective communications can save the utility money by improving operations;; increasing efficiencies and reducing customer complaints. The report suggests that the strategic communications can be the key to a sustainable future for the kingdom during the times of critical resource constraints and presents some guiding principles and recommendations for the Aqaba Water Company’s communication efforts.

The fifth volume in the series of Arab Human Development Reports sponsored by the United Nations Development Programme and independently authored by intellectuals and scholars from Arab countries. The report argues that human security is a prerequisite for human development;; and that the widespread absence of human security in Arab countries undermines people's options.