The report is based on the study designed to conduct a communications assessment of Aqaba Water Company;; one of the key water utilities in Jordan and to examine how its communications department collaborates with other areas of the organization. As part of the Public Action for Water;; Energy and Environment Project (PAP);; a public education and behavior change communication program developed to support USAID’s technical and policy investments in the Jordanian water and energy sectors;; the report finds that the effective communications can save the utility money by improving operations;; increasing efficiencies and reducing customer complaints. The report suggests that the strategic communications can be the key to a sustainable future for the kingdom during the times of critical resource constraints and presents some guiding principles and recommendations for the Aqaba Water Company’s communication efforts.

The report aims to determine public attitudes towards water and energy utilities and assess public perception of Disi water;; scheduled to begin serving Amman residents in 2012. It is based on an omnibus survey;; structured;; quantitative and in-person interviews with 1000 respondents representing adult males and females across the twelve governorates of Jordan. This research is part of the was conducted as part of the Public Action in Water;; Energy;; and Environmental Project to initiate and establish clear and identifiable behavioral changes amongst the Jordanian public and decision-makers;; to lead to increased efficiency in the use of water and energy;; and to improve solid waste handling practices. The findings of the survey show that while a majority of respondents could correctly identify their water provider;; nearly a quarter could not and more than half of the respondents believe they are paying water rates that are unreasonable for the quality of water service they receive. The report confirm that the customer experience with both water and electrical utility companies can be improved and increasing awareness of the sound quality of the Disi water would support the public perceptions to continue to shift in a positive direction.