The tourism sector assessment report examines critical questions related to Jordan's best opportunity areas for tourism development growth that will result in increasing tourism receipts;; private-sector investment in tourism;; and tourism-related employment. The report identifies global trends;; best practices;; and benchmarks shaping tourism demand and competitiveness. It also suggests approaches for expanding tourism in key Jordan governorates and secondary destination in ways that benefit local communities. According to the assessment;; Jordan is well-positioned to move from a regional;; multi-country tourist destination to a stand-alone destination with a portfolio of tourism products with year-round appeal for foreign and domestic visitors;; and this will require a long-term commitment from both public and private stakeholders. It suggests collaboration between Jordan's government and private sector;; localized and inclusive economic development implementation strategies and increase in the supply of skilled tourism workforce professionals.

The report studies the formal and informal waste streams in Jordan as well as the public behaviors and attitudes that influence them. The study gives a specific emphasis to discovering the “drivers” of these practices as well as barriers to change and aims to locate examples of model behavior that already exists in Jordan so that they can be encouraged and duplicated. It investigates and assesses the four areas – the general attitudes of the Jordanian population towards waste and waste disposal;; informal waste reclamation sector in Jordan;; stream of recyclable material and the formal sanitation and waste management system of Amman and Aqaba. This research was conducted as part of the Public Action for Water;; Energy and Environment Project (PAP);; which aims to encourage water and energy conservation and to support behavior change towards more conservation and efficient practices both at the household level and in the commercial;; industrial and civil society arenas using social marketing behavioral methods. The study finds that there were high levels of awareness and concern about issues such as littering and recycling but it also concludes that the lack of concern amongst the broader public was cited as one principal reasons that people were not taking action. It calls for a quantitative research to confirm Jordanian attitudes on environmental issues.

The study aims to evaluate the concepts of water;; energy and solid waste that exists in the curriculum and the manner in which they are tackled by mapping the current textbooks based the three themes of the study – water;; energy and solid waste. The report is based on a comprehensive study of 104 school textbooks from grades 1 – 10 in fourteen subjects. The survey finds that the environmental education concepts were vastly covered in all subjects of he study in a total of 1777 concepts;; and most of them focused on scientific facts and information with repetitive energy concepts and lack of sequential flow. This research was conducted as part of the Public Action for Water;; Energy and Environment Project (PAP);; which aims to encourage water and energy conservation and to support behavior change towards more conservation and efficient practices both at the household level and in the commercial;; industrial and civil society arenas using social marketing behavioral methods. Based on the finding that there is little space allocated to the synthesis and application of information and knowledge and therefore the concepts remain superficially tackled;; the report recommends that support material should be prepared for the different grade levels and training programs should be developed for the teachers as real agent of change and role models.