The report aims to understand the outlook of Jordanians;; the key determinants of behavioral change in search for “drivers” that can be used in programs promoting conservation of water or energy and reduction of solid waste. This research was conducted as part of the Public Action for Water;; Energy and Environment Project (PAP);; which aims to encourage water and energy conservation and to support behavior change towards more conservation and efficient practices both at the household level and in the commercial;; industrial and civil society arenas using social marketing behavioral methods. It is based on the qualitative research that focuses on identifying people’s motivations;; needs and desires to help formulating social marketing programs and developing adaptive capacity in individuals and groups. Some of the key questions of the qualitative research include “What are the current coping behaviors and attitudes (psychological;; social;; etc …) of the Jordanian public (disaggregated by gender;; age;; geography and income) in the face of limited water availability and high prices for energy?;; What anticipated consequences may the Government face if stricter scenarios were imposed on water and energy? The report recommends the Ministry of Education to cooperate and introduce regular classes that focus on showing youth the direct impact of water;; energy and environment on their lives and raise awareness and consciousness of children regarding their role in the environment and influence it in a positive way.

The report presents the findings of a desktop survey conducted to review gender studies in Jordan with an overall goal of the survey as to ensure that gender is adequately addressed throughout project research;; analysis and activities of the Public Action for Water;; Energy and Environment Project (PAP). Under the PAP mandate to encourage water and energy conservation and to support behavior change towards more conservation and efficient practices both at the household level and in the commercial;; industrial and civil society arenas using social marketing behavioral methods;; the report is based on a gender desktop review of existing research on gender and natural resource management in Jordan. It capitalizes on the growing body of research on gender across sectors in Jordan including natural resource management;; to apply and adapt the findings to the PAP project activities. The report concludes with recommendations for the PAP projects such as donor collaboration;; improvement of women’s knowledge of water and energy saving methods;; engagement and creation of women’s participation to promote and support opportunities for small;; women-owned business promoting water and energy saving technologies and promotion of alternative technologies.

The report is based on the study designed to conduct a communications assessment of Aqaba Water Company;; one of the key water utilities in Jordan and to examine how its communications department collaborates with other areas of the organization. As part of the Public Action for Water;; Energy and Environment Project (PAP);; a public education and behavior change communication program developed to support USAID’s technical and policy investments in the Jordanian water and energy sectors;; the report finds that the effective communications can save the utility money by improving operations;; increasing efficiencies and reducing customer complaints. The report suggests that the strategic communications can be the key to a sustainable future for the kingdom during the times of critical resource constraints and presents some guiding principles and recommendations for the Aqaba Water Company’s communication efforts.

This report concerns the results of a survey on children’s literature and the promotion of reading in Syria. Emphasis is placed on a number of axes regarding children’s literature;; including policies and legislation;; programs and institutions;; libraries;; elementary schools and universities;; and general information regarding children’s books. Upon analysis of the state of children’s literature in Syria;; this report identifies certain trends regarding children's literature. It also identifies a number of problems facing the promotion of reading among children and makes a number of recommendations for the development and improvement of children’s literature.

This report concerns the results of a survey on children’s literature and the promotion of reading in Palestine as represented by the West Bank and the Gaze Sector. Emphasis is placed on a number of axes regarding children’s literature;; including policies and legislation;; programs and institutions;; libraries;; elementary schools and universities;; and the publishing and distribution of children’s books. Upon analysis of the state of children’s literature in Palestine;; this report identifies certain trends regarding child culture. It also identifies a number of problems facing the promotion of reading among children;; including financial constraints;; the quality and availability of libraries;; and the overarching challenges influenced by Israel occupation.

This report surveys children’s literature in the Arab Republic of Egypt and the promotion of child literacy. The survey examines the promotion of children’s literature through various axis;; including official state policies;; the role of the private sector;; and the role of institutions and national programs in promoting child literacy. The report also examines Egypt’s childhood education system;; the quality and distribution of public libraries throughout Egypt;; and the nature of the publishing industry. Finally;; this report makes a number of recommendations which aim to further promote literacy among children in Egypt.

In 2006;; the Sultanate of Oman undertook a project that aimed to support the implementation of the country’s vision towards conservation of biological diversity in the Sultanate of Oman. This report serves as an “evaluation and assessment of capacity building in the field of traditional knowledge related to biodiversity.” The report aims to describe the state of traditional knowledge on biodiversity in Oman;; assess capacity-building requirements in relation to traditional knowledge;; and provide a set of recommendations with a strategy for the protection and maintenance of traditional knowledge on biodiversity conservation. Various topics related to biodiversity are covered;; including irrigation;; tree cultivation;; crop improvement;; livestock management;; and soil and water conservation. The methodology used depends on three sources of information;; including a review of secondary data;; in-depth interviews;; and a participatory workshop.

The report aims to determine public attitudes towards water and energy utilities and assess public perception of Disi water;; scheduled to begin serving Amman residents in 2012. It is based on an omnibus survey;; structured;; quantitative and in-person interviews with 1000 respondents representing adult males and females across the twelve governorates of Jordan. This research is part of the was conducted as part of the Public Action in Water;; Energy;; and Environmental Project to initiate and establish clear and identifiable behavioral changes amongst the Jordanian public and decision-makers;; to lead to increased efficiency in the use of water and energy;; and to improve solid waste handling practices. The findings of the survey show that while a majority of respondents could correctly identify their water provider;; nearly a quarter could not and more than half of the respondents believe they are paying water rates that are unreasonable for the quality of water service they receive. The report confirm that the customer experience with both water and electrical utility companies can be improved and increasing awareness of the sound quality of the Disi water would support the public perceptions to continue to shift in a positive direction.