This training material aims to provide an introduction to how to select,prioritize and promote of advocacy issues. It highlights best approaches to develop an organizational issue agenda for advocacy purpose. In addition,this training material focuses on the role of Media in promoting advocacy issues and mechanism of Media sensitization. This content was presented during a workshop titled “Introduction to Strategic Planning in Advocacy” which was facilitated by Strategic Communications and Advocacy Planning Consultant; Mr. Nabojsa Radic; and targeted a number of USAID implementing partners,the Jordanian National Commission for Women and a number of Takamol grantees.