يعرض تقرير منظمة الأمم المتحدة للأطفال (اليونيسف) لعام 213 جهود المنظمة في الوصول إلى فئات الأطفال حول العالم التي لم يتم تغطيتها في السابق، وجهودها في خلق التغيير لفئات الأطفال الأكثر استضعافاً

يأتي هذا التقرير استمراراً لتراكم الجهود التي بدأت مع تقريري المعرفة الأول والثاني، ومواصلة تشخيص الإمكانات والآليات التي تمكن المنطقة العربية من تحقيق هدف بناء مجتمع المعرفة، والمشاركة في بناء

The report presents the findings of the government institutions efforts survey;; which is designed for the purpose of reviewing the government agencies’ current and past communication activities in water;; energy and environment. The specific objective of this survey is to review the Donor Position Paper on Outreach targeted sample of 36 staff from 22 government institutions from Aqaba and Karak. As part of the Public Action for Water;; Energy and Environment Project (PAP);; a public education and behavior change communication program developed to support USAID’s technical and policy investments in the Jordanian water and energy sectors;; this report finds that many government institutions have more than one role;; overseeing solid waste management;; industrial water and reuse and environmental laws. The report also finds that the communications programs are scattered and credibility and trust between service agencies and their clients is a concern. The interview analysis suggests that the Public Action Project needs to focus on two or three specific areas;; and the report recommends all capacity building activities to be focused on one goal of developing;; implementing and measuring national communication strategies and action plans.

The report presents the findings of a desktop survey conducted to review gender studies in Jordan with an overall goal of the survey as to ensure that gender is adequately addressed throughout project research;; analysis and activities of the Public Action for Water;; Energy and Environment Project (PAP). Under the PAP mandate to encourage water and energy conservation and to support behavior change towards more conservation and efficient practices both at the household level and in the commercial;; industrial and civil society arenas using social marketing behavioral methods;; the report is based on a gender desktop review of existing research on gender and natural resource management in Jordan. It capitalizes on the growing body of research on gender across sectors in Jordan including natural resource management;; to apply and adapt the findings to the PAP project activities. The report concludes with recommendations for the PAP projects such as donor collaboration;; improvement of women’s knowledge of water and energy saving methods;; engagement and creation of women’s participation to promote and support opportunities for small;; women-owned business promoting water and energy saving technologies and promotion of alternative technologies.

The report aims to understand the outlook of Jordanians;; the key determinants of behavioral change in search for “drivers” that can be used in programs promoting conservation of water or energy and reduction of solid waste. This research was conducted as part of the Public Action for Water;; Energy and Environment Project (PAP);; which aims to encourage water and energy conservation and to support behavior change towards more conservation and efficient practices both at the household level and in the commercial;; industrial and civil society arenas using social marketing behavioral methods. It is based on the qualitative research that focuses on identifying people’s motivations;; needs and desires to help formulating social marketing programs and developing adaptive capacity in individuals and groups. Some of the key questions of the qualitative research include “What are the current coping behaviors and attitudes (psychological;; social;; etc …) of the Jordanian public (disaggregated by gender;; age;; geography and income) in the face of limited water availability and high prices for energy?;; What anticipated consequences may the Government face if stricter scenarios were imposed on water and energy? The report recommends the Ministry of Education to cooperate and introduce regular classes that focus on showing youth the direct impact of water;; energy and environment on their lives and raise awareness and consciousness of children regarding their role in the environment and influence it in a positive way.

The report is based on the outreach and communication survey of USAID and other donors' efforts. It is part of the Public Action Project;; which supports USAID's technical and policy investments in the Jordanian water and energy sectors and specific initiatives in the environment. The survey was designed to report on past;; current and planned donor efforts in relation to water;; energy and solid waste management – with the main focus on water sector. It is intended to help the PAP team to design communication strategies and specific behavior change campaigns by building on lessons learned from outreach efforts. The report is based on the survey consisting of 39 open-ended interviews with donor officials and managers of donor-funded projects;; and it includes analysis and recommendations on coordination with current and planned donor projects. The report recommends improvement in coordination through development of national communication strategies;; assistance in water and energy sectors to establish trust and credibility with their customers;; reduction and streamlining of programs targeting schoolchildren;; and setting up of priority areas for change through technical assessment in water and energy.