With the recent military defeat of Daesh,the group has lost grip on its Caliphate. What remains,however,is the ideological appeal of joining its cause. In this vein,Preventing/Countering Violent Extremism efforts must be reassessed and restructured to address needs related to countering the ideology and discourse of violent extremist groups and promoting a new alternative narrative.

This paper centres on these emerging needs with a focus on counter- and alternative narratives. It seeks to move away from the current tradition of typifying counter- or alternative narratives towards a thorough analysis of actual media messages produced in the West Asia-North Africa region. It follows through a critique and analysis of this media content,produced locally and in the region,to assess the strengths and weaknesses of existing attempts of managing radicalisation in Jordan.