Knowledge production within the field of business research is accelerating at a tremendous speed while at the
same time remaining fragmented and interdisciplinary. This makes it hard to keep up with state-of-the-art and to
be at the forefront of research, as well as to assess the collective evidence in a particular area of business
research. This is why the literature review as a research method is more relevant than ever. Traditional literature
reviews often lack thoroughness and rigor and are conducted ad hoc, rather than following a specific methodology.
Therefore, questions can be raised about the quality and trustworthiness of these types of reviews. This
paper discusses literature review as a methodology for conducting research and offers an overview of different
types of reviews, as well as some guidelines to how to both conduct and evaluate a literature review paper. It also
discusses common pitfalls and how to get literature reviews published.