Maximizing the Value of Communications: A Communications Assessment of Water Companies in Jordan
The report is based on the study designed to conduct a communications assessment of Aqaba Water Company,one of the key water utilities in Jordan and to examine how its communications department collaborates with other areas of the organization. As part of the Public Action for Water,Energy and Environment Project (PAP),a public education and behavior change communication program developed to support USAID’s technical and policy investments in the Jordanian water and energy sectors,the report finds that the effective communications can save the utility money by improving operations,increasing efficiencies and reducing customer complaints. The report suggests that the strategic communications can be the key to a sustainable future for the kingdom during the times of critical resource constraints and presents some guiding principles and recommendations for the Aqaba Water Company’s communication efforts.
التدرج اللوني
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