NGOs & CBOs Efforts on Social Marketing, Outreach & Communication - Public Action for Water, Energy and Environment Project

ECODIT, Maha al-Dergham
United States Agency for International Development (USAID)
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United States Agency for International Development (USAID)
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The report is based on the findings of the survey that was designed to review NGO/CBO experience in communication/outreach and assess the capability of individual staff in the relevant NGOS and CBOs. The primary goal of the project is to institutionalize social marketing practices in NGOs and CBOs, because organizations in the forefront of development depend on their ability to reach target groups and remove barriers to change. The research was conducted as part of the Public Action in Water, Energy, and Environmental Project to initiate and establish clear and identifiable behavioral changes amongst the Jordanian public and decision-makers, to lead to increased efficiency in the use of water and energy, and to improve solid waste handling practices. The main findings of the research identify sources of funds and grants of the NGOs, their major activities and partnerships. The report also suggests training for successful fundraising, social marketing and media campaigns for the NGOs and continued surveys and interviews of the NGOs.

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